Past Projects
The Boys and the Bears of Los Angeles
A Whittier College case study/analysis on the execution of consistent store design amongst various Los Angeles neighborhoods for Colombian coffee shop, The Boy and The Bear. Various locations of The Boy and the Bear were visited and reviewed based upon how their thematic store design was implemented. Did the building, neighborhood, perception of color, and other factors impact the success of the store? Key concepts mentioned include retail and design theming, brand imagery, perception, and sensory marketing.
Upcoming Projects
*Upcoming* Case Study: The Jason Joseph Effect
An in-depth look at the brand strategy of Jason Joseph's album release and rebranding of his online presence. An Overview of Social + Streaming Media and its effect on the success of the release.
*Upcoming* Case Study: Branding Wisely
A review of eastern health and wellness expert Levi Ben-Shmuel's social media debut. An analysis on what strategies were implemented as he garnered a social media following, as well as how it affected his business and book release.